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Amazon’s attempts at AI tooling are just far too behind to be taken seriously. Kiro, Quick whatever, the Alexa updates. All just a hot mess. Amazon’s own employees appear to have abandoned Kiro en mass when allowed to just use Claude.

Amazon should just focus on being a utility compute provider. Anything they try to do on top of that is just consistently second rate.

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It’s all relative. Kiro is second to Claude Code, but Amazon isn’t really competing with Anthropic. They need something better than Microsoft/Github Copilot and that is a low, low bar.

> They need something better than Microsoft/Github Copilot

Why?

What's wrong with using Claude Code/Codex?

Because they have a multi-trillion dollar market cap that they need to justify and maintain.

Enterprise GTM for these behemoths relies on offering everything a customer needs so they don’t shop around. It’s Microsoft’s playbook and AWS copies it for the same market. That’s why they each offer a “good enough” (but objectively garbage) solution for everything under the sun.

Then how do they get promoted?

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