Very hard for the general public to gain things though.

It's too luxury, most likely will pay no taxes for years, you can import workers from elsewhere, etc etc.

It's not the first time this kind of thing happens in Albania and we've already seen results.

Normal people will just never be able to go there again. People in power will either get millions or 1+ free apartment/villa, or heavily discounted price (depends on how much power you have).

I was literally kitesurfing when they came and added fences to the road to block access to the beach.

People really don't get the idea of intangible cultural heritage and irreplaceable wetlands, do they? Not everything and everyone is for sale.

This isn't the Albanian people's first rodeo...

https://en.wikipedia.org/wiki/1997_Albanian_civil_unrest

What do the locals have from a higher price?

Stop the financialisation of everything.

(Or if you prefer because you are unable to compute that, the price is upfront $70,000 trillion (2025 prices) - cash only)

Protests by the masses and business negotiations are very different.