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My comments at the time, back at the end of 2010:

http://www.fightaging.org/archives/2010/11/telomerase-and-ag...

"The social media communities and mainstream media have been abuzz over a recently released study on telomerase and aging in mice. For my part, I think that this is nothing more than a good example of the random and at times self-defeating way in which research is publicized and then catches the public eye."

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Thanks for sharing the link (*edit: and writing it, I just realized). Another interesting comment from it:

When it comes to what is shouted from the loudspeakers on a given day, it's all a matter of accident and marketing rather than facts and understanding. For example, you might recall that telomerase and p53 were used to extend normal mouse life span by 50% a few years ago[1] - far more important and interesting than this present study, yet it received next to no attention.

[1] http://www.fightaging.org/archives/2008/01/50-maximum-life-e...

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