Probably the same reason the Gemini app is still well behind ChatGPT in consumer usage and adoption despite being preinstalled on android phones worldwide ? Why are people using GPT on Windows. There's even a copilot button on new keyboards!
Or maybe its the same reason Microsoft Edge is not the most popular Windows browser ? Maybe its the same reason Instagram threads did not even dent Tiktok ?
You are asking the question the wrong way around. People use and like what they like and have a strong preference to continue doing so.
This is just human behaviour. You don't need mind blowing moat. You begin to have problems only when:
- Users are constantly using your product unsatisifed.
- There's a competitor(s) with a significantly better offering that people are talking about.
Will Apple's offering be providing any meaningful/significant benefit over just using GPT ? If not, don't expect any miracles.