The new Siri might bring AI to way more people than OpenAI managed to reach with ChatGPT. I wonder what it means to OpenAI‘s planned IPO. Curious to try the beta to see how the new Siri feels.
ChatGPT alone is among the most popular apps ever made, and it's available both inside and outside Apple's walled garden. Letting it reach audience in countries where Apple doesn't have much of a foothold.
I do wonder if new Siri is any good though. Apple used to be a genuine AI leader, but they totally sleepwalked through LLM revolution, and Siri's response quality was a sad joke for a while now. Did they bring it up to modern standard?
Which either terminates the session, or goads the user into asking a follow-up question, improving retention - the user doesn't leave the app either way.
I don't think so, i don't think they want to be in the LLM laboratory business. They just want to leverage the technology to make money not invent it. Hence the reason why they made a deal with Google to license Gemini, let OpenAI and Anthropic fight it out while Apple just keeps making sales. I think they're betting that in the long run LLMs become a commodity more or less and the major labs go bankrupt/get acquired by their heavy duty investors. I feel like Athropic will goto Amazon (AWS) and OpenAI may end up property of Microsoft. Google will remain Google of course so they're not going anywhere which is probaly why they won the deal with Apple.
I'm pretty confident it's Gemini behind the curtain for Siri.
They just completely failed at capturing the modern chatbot wave.
They tried to catch up multiple times and, ultimately, gave up on doing it in house. Not because they didn't try, but because they tried and found themselves lacking.
Voice-only input to a cloud model with just a screen to show you what it's doing sounds like a nightmare. Why not subscribe for the TV hardware as well as the subscription, take it up a notch on the own-nothing.
My wife is part of the other 99% and she's already talking to a chat prompt for 90% of her computing needs. The fancy laptop we bought her a year ago sits collecting dust. She is Apple's target market - not the nerds that get a boner about "self-hosting".
I mean, they said it was.
Talking to my HomeKit, turning on and off lights, sometimes, other times, "I don't know what lights you are talking about", "I can't find those lights" even though they're visible and reachable and controllable about the app.
"Do X" "Okay", "Do [very very similar synonym for X]" "I don't know what you're talking about."
CarPlay and Siri, unless you make sure permissions match, with CarPlay giving you navigation, press the Speech button, "Find me the nearest Starbucks." "I'm sorry, I don't know where you are".
It has nothing to do with "not being in the LLM laboratory business". I get, and agree with that. But Siri has been around for 14 years at this point and is barely more than a simple voice control for alarm clocks and timers and "play music", at this point.
Now it remains to be seen if Siri AI will deliver anything close to a ChatGPT-like experience. But if they did, for the consumer segment that isn't using LLMs for agentic work and just ask it questions from time to time, I can't imagine one textarea has engendered some huge amount of brand loyalty over another.
when?
There was a real push from Apple at the time to enter the AI game - mainly for image processing purposes, which was the mainstream flavor of AI at the time.
I don't even know if this is physically possible. iOS has something like 1.5B users, but ChatGPT reportedly crossed the 1B MAU line in May: https://www.reuters.com/technology/chatgpt-app-hits-1-billio...
By the time Apple ships Apple Intelligence, ChatGPT might have a larger install base than iOS.