I expected the article to substantiate the claim that serializable brings a large performance hit as in my experience it isn't so. The article basically makes the same point.
With serializable, you need to be a little careful not to have hot rows. Avoid them by sharding commonly written values. Another way to improve performance is to use true time for ordering non read-then-write transactions. It's a little finicky if the database doesn't provide such guarantees out of the box. Take Google's Spanner as an example. It offers the serializable isolation level and it's pretty performant (as long as you account for hot spots).