But a lot of times they don't. Devs building websites for small businesses used to be a thing, and it was almost universally a crap product. Practically every restaurant in my small town has been able to take control of their own website with AI, and it's a better experience for everyone.
Rapid digitisation meant a lot of low-value work wound up being done by high-value people. The economy is pivoting away from that configuration. The high-value folks getting displaced are pissed, partly rightly, partly out of spite. The folks who had to pay those bills are ecstatic, mostly overexuberantly, but in part correctly.