I could never, as an individual read, let alone synthesize and make decisions with, the amount of information on the internet. The LLM takes that free and open information and feeds me back novel information based on that free information. It gives me ideas, opinions, and hard data based on that information.
It's the most powerful information synthesizing tool in existence. I don't find the argument that "it's built on free information and sold to you" fair or plausible at all.
It's like saying you're free to make your own bottled water. Technically true, but in reality not.