Can you explain the distinction? I am not seeing it. If I keep refreshing a product page to get another dopamine hit, am I addicted or not addicted but appearing so to your metrics?
Can you explain the distinction? I am not seeing it. If I keep refreshing a product page to get another dopamine hit, am I addicted or not addicted but appearing so to your metrics?
Brewers want people to want beer, and to perhaps puritans, that desire could appear as “addicted”. However, brewers don’t want addicts - liver failure, destitution, death, are all things I doubt a brewer wants to see in their consumer base because you can’t drink if you don’t have a liver, don’t have money, or don’t have life.
Did I, as a child, think my dad was addicted to alcohol because I saw him drink everyday? I did, that’s the appearance it gave. Was he? Not to the clinical point of addiction, technically - he functioned, maintained relationships and a job, and wasn’t more than occasionally emotionally abusive. He fit the type of customer GP seems to talk about - appearing to be addicted but not wholly, truly addicted.
I think apps are a different beast. They (generally, with few exceptions) want their users to be addicted. An addicted user is more likely to come back than one that gets a need met. Once that need is fulfilled, they leave.
If companies actually wanted to fill people's needs they wouldn't use dark patterns like having to call to cancel, spamming them without their consent, switching opt-out choices back with updates, etc. Because they use these dirty tricks, it's hard to believe they have the users best interest in mind. They don't. They just want the line to go up.