On the contrary, I find them to be one of the least hypey companies. For instance, a cursory familiarity with David Ha's work would inform you that the team has been doing this kind of stuff for quite a long time.
Organizations, especially businesses, are not individuals. If the implication is that David Ha has always been doing this, and will always be doing this, and that Sakana is David Ha ... then that's a far worse insult to the employees at Sakana than my little tweaking.