To me the thing I like about Redis is that it gives you a storage engine very suitable for caches; it handles TTLs and memory pressure, as well as built-in serialization with the ability to get better performance by allowing for some data loss. At the same time, many users will be deploying small programs to individual machines. If you could just have Redis be embedded this would make it very operationally simple: no additional daemons and a single file to backup if you want to.

It would also be useful because of the ability to switch modalities. When running a multi node service, you can use Redis to share data between nodes and use Redis pubsub as a communication bus. If you wanted to support a simple single node configuration too, then it wouldn't need to be a special case, it could just go through the same mechanism but with an embedded Redis instance.

It's pretty similar to SQLite: being able to embed more or less a complete storage engine into your app can be very convenient and powerful.