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My tooth brusher: Take the <Brand Name Product Name> and turn on <THE SUPERAWESOME MEGE POWER INNOVATIVE BEST IN THE WORLD> feature to experience <Brand Name Product Name> unique...

At that moment I felt sorry for this company, very sorry. How can you have so much disrespect for your customers? Does anyone in the physical world talk like this or do you marketing guys want to be talked to in such terms?

Brutal.

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In that example they probably do view the median customer as a random peon, or not far from it…

And unless you are above the 99th percentile of the customerbase… that’d probably be a correct guess?

Heck they could directly write “You Peons!” and still probably retain most of their customer base… if the price to performance ratio was sufficiently better than the next best competitor.

Most people care so little about the refinement of anything else nowadays.

I doubt you have to be above 100 IQ to roll your eyes at obvious bullshit.

IQ isn’t the differentiator, more like willingness to swallow BS and pull out the wallet anyways.

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