When you put "modern" or "new" into the name of a thing, you're basically announcing to the world that it was designed for the short term, and when it is no longer new it will no longer be relevant.
- USB 2.0: High-Speed USB
- USB 3.0: Super-Speed USB
The marketing names are often deficient, but at least there's a clear version number attached to it. Microsoft doesn't like version numbers at all.
1900s: Noveau - plant shapes. 1940s: deco - geometry. Windows XP: gradients, color. Windows Vista: semitransparency.
1950s, Windows 8: 'modern' - strip away unnecessary decoration.