Regardless of what the math said, I'm afraid it's a big notch down from Holden. Holden was cool, masculine and classy. This is just masculine, in a fishing trip kind of way.

More specifically, "pistol" = wild west, unkempt cowboys, sweaty mexicans, dusty towns, etc. Similarly, "lake" = tranquility, fishing, retirement, discomfort (to the urbanites). It's just a conflicting mess of associations. I think you are shooting yourselves in the leg with this rebrand, and I really wish that you weren't.