but surely you realize that people going to kagi also don’t like google or bing.
With Uruky, these customers can now move on instead, and the lower price will serve as another reason. And then they also don't have to worry anymore that their accountant is going to call at 3AM and demand that they "justify" the gigantic subscription cost.
And Kagi can focus on the only real selling point they have: Search results quality. Which is where their future lies and what most potential customers are looking to pay for. Not being anti-Google.