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This is not "enshittification". That implies it's gotten worse over time. Smart TVs have been doing this from the beginning.

I disagree. It's definitely gotten worse, notification ads for my TV for example.

LG also didn't used to have home screen ads, but that's a long time ago now.

Smart TVs are the enshittification of regular TVs. An attempt to extract more money from the customer without providing a useful benefit.