And while you can beat low margin with scale, there is the famous joke "we lose money on every sale, but make it up in volume".
If you scale a low margin operation, you can become giant. If you scale a loss making operation, you go bankrupt.
And while you can beat low margin with scale, there is the famous joke "we lose money on every sale, but make it up in volume".
If you scale a low margin operation, you can become giant. If you scale a loss making operation, you go bankrupt.
The subscription is the loss leader to show you how good it is. And people think it's good and worth paying for.
There is some reason to think their margins will improve, also: they couldn't really plan for the capacity they've needed so far this year, so they're paying through the nose for it. That's fine because they can pass the cost onto customers and give a more reliable service at cost. But in a few years, they should be able to get those costs under control (presuming some ops excellence. Something Google has in spades)