Incidence is very much on customers, but (high interchange fee) credit card users are getting a rebate of most, if not all, of that. It’s the cash users who AREN’T getting a rebate, and thus the incidence is on them (and people using other low-or-zero cashback payment methods).
It's really the perfect scheme, as the system creates its own never ending supply of advocates.
Moreover, we should encourage every retailer to offer this, because getting 2% back (or less) while paying 3% more is not just a net loss, it's also worse for privacy.
Also the big part of this game is sign up bonuses, like spending $5,000 and get 100,000 points instead of the 2% daily rate.
Why subsidize? There is no subsidize at all, an empty seat on a flight is an empty seat unsold, any money they can make back is extra profit. Airlines do not make money by flying people nowadays, but by selling miles in bulk to banks [0].
This completely disregards the opportunity cost of being able to sell the same seat. Even if the airline is absolutely unable to sell the empty seats cheaper, consider what consistently giving away seats for free would do to the remaining paid seats...
> Airlines do not make money by flying people nowadays, but by selling miles in bulk to banks
They certainly make some money from this, but definitely not the bulk, or even all of it. Don't believe everything you hear on the Internet, even (or maybe especially) if it's presented in a shiny, high production value video.
> consider what consistently giving away seats for free would do to the remaining paid seats
After all those years it is still fairly niche because few people knew about how it actually works, and it took quite a bit of learning, with dedicated forum [0] existing for decades. It shows even in this thread, and I would rank hn ppl very tech-savvy. Also the award seats are not given out free, since airlines got paid when they sold miles to banks.
> but definitely not the bulk
Even CNN thinks otherwise: Frequent flyer programs: The most profitable part of the airline industry [1]. If you think about it a bit, this is basically money printing under little oversight. What business can be more profitable than that?
I chose that video because it does explain why and is often quoted to newcomers in the community, hence its view count. I myself have been in this game for a couple years and my family almost travel solely on international award tickets now, so it is not just something heard over the Internet.
[0]: https://en.wikipedia.org/wiki/FlyerTalk
[1]: https://edition.cnn.com/2024/09/08/business/frequent-flyer-p...
I do however very much doubt that it’s somehow core to the economics of airlines. I think that the real power of rewards programs is that they exploit the principal-agent problem of business travel, with an added bonus of many people being very bad at redemptions and realizing how much they’re often overpaying for a few extra miles or status.