Second, I think you're overestimating how hard sharding is here. There are plenty of use cases for which sharding isn't just easy to set up, but the natural thing you'd be likely to do even without scale. Things like e.g. a helpdesk SaaS, where each customer/organization has it's own independent data.
Third, a large part of the point is that you are unlikely to know ahead of time you're going to "scale like that". As I already pointed out, most SaaS apps do not end up having many users. For some that's intentional, but for others the reason is that they simply never caught on. For those cases (and they're the vast majority), cosplaying as a much larger app is a complete waste. It's much better to wait until you're successful enough to need to switch and then use the revenue you now have to solve the scaling problem you ran into.
Fourth, as an aside, ironically the other (slightly less) easy way to shard superficially resembles a common way people cosplay as netflix: splitting your data by domain as "microservices" (although there's a good chance they don't need to be independent processes/on independent machines).