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That said, Apple still deserves a lot of credit. They had a 5+ year edge, especially around the vision of tightly integrating the NPU and unified memory.

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I think they have a longer lead, considering how long they’ve been making iPhone A-style processors. Migrating the desktop ecosystem to it was only the logical next step.

Like gaming consoles they calculated that unified memory will be cheaper for them in the long run. The funny thing is that while it gave them a unintended edge on local A.I, the "cheaper" calculation, didn't work out so well for them.

In what way hasn't it worked out for Apple? Some of their products are totally sold out.

They are limiting sku's on everything but highest end. The ramocalips is hitting high end RAM, especially hard.

Even on the highest end, the M3 Ultra at 512gb RAM doesn't exist anymore :'(

Actually, I went to the Mac Studio configure page on Apple.com and you can't do higher than 96GB now...

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