If you're a politician in Alabama, and you can propagandize your constituents so their top issue is stopping the six trans girls in the state who want to join their high school track team from being able to do so, it means that they won't care as much about issues that actually matter in their lives, like why they haven't gotten a raise in 5 years or why the only hospital less than 3 hours away from them has shut down. I think this is a large factor in why conservative media works the way it does.