AIaaS might keep an edge with multi-modal agentic workflows, but for 80% of general use cases, no "secret sauce" needed, the open weight models are already there, and tooling is constantly getting better.
The bottleneck is the cost of local hardware right now.
"Free, private, offline ChatGPT so long as your laptop has X GB of RAM"
Beyond that, I wouldn't underestimate the incentive of "because I can". The "secret sauce" you refer to is effectively just a DB & a while loop that feeds text to a bunch of tensors. If an indie dev decides they want to release something that dismantles the OpenAI & Anthropic moats, there really isn't all that big of a technical barrier stopping them.
This basically creates a bottleneck at the oldest/cheapest Apple Silicon machines, which are already crippled for context prefill.
But honestly, obsoleting a huge number of otherwise great Apple Silicon machines is something Apple would moment consider a major "pro" of building a compelling local AI stack.
With how much speculation around the difficult time Apple has had getting people to upgrade from M1, I'm sure they'd jump at such an opportunity.
- Please buy our new Macbook pro M5 that gives you 20 tokens/s on local 80B LLM
next year - Please buy our new Macbook pro M6 that gives you 25 tokens/s on local 80B LLM
milking product revenue in perpetuity by offering meaningful marginal improvements, while keeping same architecture will be the golden goose for Apple
+plus if it allows to segment market by wallet size into poor/middle/rich classes, thats even better