I'm curious what you mean by "AI product"? Do you mean a product that using AI, or a product used by AI? For the former, it's the same problem as it's been forever: distribution. That can be through SEO, AEO, outbound sales, advertising, etc, etc. I do think that AEO is something you should be optimising for. At the company I work for, we've seen inbound go from virtually nothing to top three in the last 6 months.