Dawdle Invites Game Resellers To Set Up Shop
techcrunch.com
techcrunch.com
I've also used Dawdle before - it was quick and painless to buy a video game.
As for millions of potential buyers, sure... but most buyers start their search from Google. You'd be surprised how many people create an account to buy a $6.99 game and never come back. (Now, our retention efforts suck, but that's a different story.)