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That's how you know it's purely marketing and they're not actually going public.

excuse me. what am i being sold, in this so called marketing?

You? Nothing. Private investors? The dream of an IPO.

they closed series h, last thursday†. what are you on about?

Given how often these get leaked (see Palantir + SpaceX) and the cost of preparation, why would you ever file an S-1 unless you were serious?

Because you want another funding round but you will get it only if investors think they're going to get their money back soon.