It is easy to say that we shouldn't limit what a person is allowed to do. That a person should be allowed to use their free will. That sounds nice because nobody want to be controlled by anyone else. But let's turn it upside down and instead say that we disallow companies from doing certain things.

- Instead of saying that a person may not install unsafe wall sockets, we can say that companies are not allowed to sell unsafe wall sockets. - Instead of saying that a person may not take any job they like, we can say that companies must provide workplace safety. - Instead of saying that people are not allowed to smoke or use social media, we can say that companies are not allowed to sell addictive products.

So it is a question of perspective where both viewpoints are valid.

And of course addictive is a scale from nicotine to deep fried chicken to infinite scroll. And then it is a question about the customer's ability to see through and make rational choices which of course depend on age, knowledge, existing alternatives etc. It is not that easy for a teenager to resist the works of thousands of engineers and data statisticians who are working on increasing retention.

So just saying that it should be allowed because of Free Will is to ignore all the complexities around it.