Meta launches Instagram, Facebook, and WhatsApp subscriptions
techcrunch.com
techcrunch.com
How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers.
By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising.
Yes, in many ways Meta gets to have their cake and eat it too, because the ads are still there even with the plans, but this does give a meaningful voice to their customers who pay that they can invest in other ways outside of strictly advertising.
Meta isn't going to stop harvesting all your information just because you pay for a subscription, they'll harvest and sell your data AND take your money.
it being against what your payment contract states just means they’ll reinvent and rename the tiers.
You’re a Meta decision maker presented with 3 options. Which one do you pick? (remember, you’re not you…you’re a Meta decision maker trying to justify a trillion dollar valuation).
- Possible additional ad revenues
- Possible additional subscription revenues
- Possible additional ad and subscription revenues
The problem is now people are conditioned to having their privacy violated so they are still the product and they will pay to be the product.
The network effects with a product like WhatsApp are strong so that this opens the door to dark patterns for the non paying customers. After enough time the same level of effort will go into the now subscription app that went into it when it was free.
YouTube is a good example of this phenomenon.
> The thing that determines whether you’re the product isn’t whether you’re paying for the product: it’s whether market power and regulatory forbearance allow the company to get away with selling you.
Or more simply:
> Companies don’t make you the product because you don’t pay — they make you the product because you can’t stop them.
As far as feature development goes, Meta isn't looking under the couch cushions for change. If they want to invest in a feature, they will.
> How many times do we hear things like "if the product is free, you are the product"
To me it sounds like they no longer are making enough money, so now they are asking people to pay to be the product
I feel like this is no longer true. You are now the product regardless of you paying for it or not.
If it was a subscription that eliminated all ads AND enshittification anti-patterns, like not putting every single notification, 'share my...' and 'show me...' option on separate toggles helpfully sub-divided into a dozen or more separate pages - I would be all in.
Seriously, what if Meta just said, in effect, "give us $XX a year" and you will be a "VIP Account" that's invisible to all our analytics systems, data collection, aggregation and profiling. The only metric where you will even be visible to our reporting systems is "VIP Account Revenue" as your payments hit our account. We will not care (or even know) if your usage is literally zero minutes a year.
I'm sure all the reasons you're thinking of for why Meta would never do this are probably correct. Those same reasons are why the reasonable-sounding thought "this does give a meaningful voice to their customers who pay" is moot. I believe there is no subscription amount Meta would accept to genuinely shift their entire way of thinking about even a small subset of users. Therefore, this much smaller subscription won't actually change anything that matters. This is just the diary farm trying to collect extra money by renting plastic stall decorations to the cows their business owns and milks. By definition these features will be trivial and purely cosmetic because anything that actually changes user behavior, would impact the real business and will be decided based on that.
I used to think like that, but then I realized that
> if you are paying for the product, nothing guarantees that you are not the product anyway
Companies like money and they will have no qualms against double dipping. Even if you refuse to be their customer (and thus they lose the revenue coming from you) as long as the majority of their customers are ok with being a product, they will keep doing it.
Circa 2016: https://www.techspot.com/news/63504-whatsapp-waves-goodbye-a...
As of late, not many times. Because it’s become clear that for the big players you’re the product even if you pay. See for example Netflix or Hulu, where you pay a subscription and are advertised to.
Like no ads? that's usually the #1 you pay for and no mention of that.
Well, now they will keep doing what they are doing while being paid because your data is their business model.
I wonder if fully forbidding personalised ads will actually make gdp of developed nations to shrink.
1. Get cable TV there's no ads!
2. Everyone switches to cable
3. Cable now has ads too
Than what you describe but I feel like it's maybe more positive of a change than that. But just slightly.
It’s Facebook. Why would anyone trust them?
Maybe. Or maybe this is the final stop on the route to enshittification: bill both the advertisers and the users.
It is certainly worthwhile IMO to consider the positive things for Meta -- I believe it's truly only to capture more of the market, and improving Meta's products means something which only META defines, like a snake eating its own tail.
This move is di-worsification -- Meta is fundamentally not in the subscription business. They don't provide ongoing accruing value..the subscription doesn't gain a user access to functionality.
My straw-man phrase, to illustrate the preposterousness .. for lols only .. "If only they had more money to invest in features which delight users." They have enough money.
This is old school. Now we know for a fact from the "enshittification" concept that you are always the product. If they can keep abusing you AND make you pay on top of that, it's better than abusing you without making you pay.
There are no good monopolies, the solution really is to fight them.
This is not true. You are the product whether you are paying or not.
If the company thinks they can make money by selling your data/attention/access, they will do so. Paying them does not stop them from monetizing you.
These new paid tiers will be slowly enshitified just like most modern paid plans.
I realize Meta's data shows that our user revealed preferences tells them that we like all the dopamine hijacking garbage but that's like saying "Well users like drugs, so we gave them more". Let me pay you to give me just the vitamins, and none of the sugar.
Yeah you'd do it to prove a point. 6 months later, no way in hell.
Youtube legitimately has some quality content. But I ended my subscription because fundamentally, streamlining the path to more Youtube usage is self-enabling devil’s work.
Point being: Im not convinced paying money to these companies is ultimately going to result in a healthier, more safe more private experience, no matter what they claim.
Why would you trust Meta to keep its promises?
Even Apple is not to be trusted with that, see, e.g., https://news.ycombinator.com/item?id=34299433
Meanwhile, FB has all my network that I can't recreate or self-host so yes, I would pay that.
https://www.sec.gov/Archives/edgar/data/1326801/000132680125...
Facebook is designed more as a shared scrapbook, with the assumption that data is precious and you want to share it with your community, and you should err on the side of oversharing so you don't lose any precious moments. Signal is in no way a replacement for Facebook.
That's... Just not true
> Facebook is designed more as a shared scrapbook
Have you used Facebook in the last 5 years? Its nothing like this at all.
I use it all the time. Yesterday I was talking to a friend, and we were reminiscing about visiting another friend's house, and we looked up some old birthday party invitations to help us remember when we had been there.
It an outlay of $50 a moth. Probably better to pay 50/number of friends though.
I basically don't use Facebook any more because of this. Opening the app shows me the most sensationalist, fearmongering and outrage bait content they can find. It's worse than news channels (I haven't watched TV for 20 years). I have auto play turned off, and every few months the setting gets turned back on.
The first few posts I see scrolling through:
- US adds mandatory tips ahead of world cup.
- Woman dies after being hit by Audi in city center.
- There was a huge queue for women's toilets at a tech conference.
- 50% off mattresses.
- Some influencer I don't follow bought 20 rolls of 3M tape from Lidl.
Do I still have friends, do they still post stuff? I only see them in the reels/stories section at the top.
The only reason why I still have Facebook is because of groups. It's the main 'groups' tool people use in my country, so there are various local groups I am part of.
You can change the feeds with extensions or modded apps for free and ads are blocked by default in any good browser.
I’ve been considering it but I am not sure if it drops just ads or suggested posts as well.
I think that is the Feed's tab, though I have not used the blue app in a long time
That they went past that to just kill their own golden goose is what is now reversible via a payment plan. That might be their only saving grace on this now managed decline.
If someone is prepared to not be my friend because they only want to communicate via a Meta app, then I don’t see why I’d want them as a friend.
The good thing is that it isn't everywhere: Taiwan, Japan, and China usually have apps like Line or WeChat as options. In Europe there's more usage of WhatsApp (which is still Meta owned but also not social media). But in the US (and countries in the Americas), I still see a heavy reliance on Instagram and Facebook.
1/ meta products trigger organic conversations. People post on Instagram and Facebook that they’re traveling and I will reach out to them if I’m close by. People don’t use Signal that way.
2/ the Facebook groups are very useful for local communities. As a traveler, I reach out to Expat groups for feedback.
I'm not making any serious money off the old stuff I sell, but the alternative to selling it (or even giving away low-value stuff that's still functional) on facebook is basically just throwing it out / destructively recycling it.
I'm willing to give Meta the information that I enjoy old cars, bar trivia, and breakfast sandwich pop-ups.
I'm in WhatsApp groups with friends who live abroad, SMS is not an option. We could use another chat app, but then I'd have to convince every friend from every group to use something else. WhatsApp is what every friend I have agrees on.
I belong to several hobby groups that exist only on Facebook or Reddit (or Discord, but I dislike it for several reasons). I'd like to ditch both Facebook and Reddit, but that would mean leaving those hobby groups, and given the joy they bring me, I'm not willing to pull the plug yet.
So you see, it's really not that easy.
I don't think you realize how much Telegram is associated with hated Russia and the local far-right in several European countries.
Ditto for phones, if you mean the PSTN – as time goes on, fewer and fewer people have ever really used that. When people around the world are communicating via their smartphones with a phone-number-based protocol, it’s overwhelmingly WhatsApp, and guess who owns that?
In many countries, either WhatsApp or a PSTN number for receiving an SMS is used today for the things that you think are done with email. I have lived in two countries that have highly digitized government services, and they were provided over an official app where email wasn’t part of the signup flow.
Sure, maybe some people use email at work (but WhatsApp has eaten into even that in some regions), but then that address is so associated with work that they don’t use it for social contacts.
That definitely sounds harsher than intended. It's a meditation really. Nobody needs FB and Instagram. (please read as a meditation)
You mention “FB and Instagram”, and I haven’t used either in a decade myself. But the OP did mention “Meta products” and you are ignoring the elephant in the room: WhatsApp. In many countries it has completely replaced the PSTN: you cannot contact a business (they won’t answer normal calls and may not post email addresses), cannot get the necessary info on how to check into the reception-less accommodation one booked, and one will find it hard to maintain contact with people one may well wish to maintain contact with.
Only on HN could someone post a take like this without getting laughed at. Outside our very geeky HN bubble, hardly anyone (let's say in Europe, but all my friends in the US use it as well) uses anything other than WhatsApp. There's literally zero reason for the average user to switch.
As a sibling comment to yours stated, the hardest decision was deciding to stop using Meta.
I have a militant "let the leaves fall where they may" attitude towards stopping relationships with companies I detest (Microsoft, Amazon, Meta...) It all always works out fine.
In europe we never had free unlimited texts. Internet was cheaper than calling/texting, especially with everyone having wifi at home and work. So a cross-platform messaging app appeared and has replaced text and calling.
Some hard core committed communists prefer telegram, but even they usually have to have whatsapp too. No one uses signal or even knows what it is.
Or attend an event in person. They advertise their in person events on the meshtastic Facebook group.
And I hate it. I had deactivated all my Meta accounts but reactivated WhatsApp because of school stuff.
Unless you're talking about parent groups. Because then you're fucked. Every parent group everywhere uses Facebook or Whatsapp and don't care that not everybody uses it. You will be excluded.
My daughter's school uses a clunky proprietary platform that is way, way worse than WhatsApp. I wish they used WhatsApp! Actually, they also do this, because being non techies their use of tech is all over the place and they adopted the worst of both worlds: school digital platform (very clunky) and, because it sucks, also WhatsApp. So important communications reach me both ways.
Sigh
The best compromise for such people, I guess, would be a work phone number that's solely for business WhatsApp communication.
You delete a FB acct? It reactivates. Fun! Almost like the company is built off fraud
For the down voters: Such as finding local business information or events in your community, and tons of other stuff which isn't anywhere else.
Facebook + Instagram already has more current information than the rest of the web combined.
I personally abhore Facebook (and IG,Whatsapp) and don't want to use any of them; I have uninstalled/reinstalled Whatsapp many times. Out of practical concern, I now only use Whatsapp in business settings where it would create tension and create social awkwardness not to. But I dislike the fact that I do.
Nobody, and I do mean nobody, realizes that using Whatsapp by default (which everyone accepts) synchronizes their entire contacts list to Meta. It's a golden trove of valuable data for an ad targeting company.
People don't realize that there is so much that can be inferred about you from your contacts. Whether you have kids, which schools they go to, and similar personal information.
All of this is not even on the radar and people reduce privacy to "whether someone listens in on my calls or conversations" and tend to brush it off, because they honestly don't care about that part.
Signal doesn't make it easier by refusing to allow encrypted iCloud backups for so many years (which means people lose data when they lose their phones!) and recently introducing a subscription backup service instead of allowing me to do an encrypted iCloud backup. It's hard to explain to people that they should use an inferior product just because of "privacy".
The recent yet another revival of Gadu Gadu pass by without much fanfare. For those unfamiliar: GG was created by single guy upon ICQ idea of UIN's and quickly become the default messenger in Poland some 20 years ago - even gov't used it at some point. But it lost its position to Skype, Whatsapp and Viber. I admire somewhat the dedication this new company has in restoring our "homemade" network. But it's way too late: new generation of people who's mainly familiar with big corporations services have grown up and GG has nothing that'd made it replace these.
On the other hand, I've convinced a lot of my friends to get Signal. I'm the only person that they speak to on Signal, but that's fine ;)
I'm in Scandinavia, and at least here, Messenger is by far the most dominant messaging app.
Meta in general has a really tight grip here.
The main advice we got is that although you need to migrate individuals, the main focus should be on migrating channels. If you have a family group chat, that's the target. Tell people about how Meta spies on them, etc, and then support everyone in the channel to individually set up Signal if necessary.
We like having two apps: WA for friends, Signal for family. There are only few reasons to mix the two.
Of course, the trick is you don't actually get "everyone". You get the users with more money, who are more valuable ad targets. Still, $39.99/m seems like it'd be pretty high.
I have a server (for my game) with about 1000 people. Out of the 300 people logged in, 50 of them have custom profiles.
So, it seems like a good idea for Meta.
That's why I'd count Discord subs as a specific case targeting specific kind of a terminally online user who doesn't mind paying for such customization to show own digital identity, that for the rest means nothing. Discord had a brilliant idea here while at the same time allows to use their service without all these bells and whistles. Tho, I expect they'll start limiting it for those who refuse to subscribe in the nearest future.
I’ll be surprised if Meta’s subscriptions are as popular as Discord’s without being advertising free. Cosmetics are liked amongst Discord’s audience of nerds, but not Meta’s audience of normal people.
Very interested to see how this works out for Meta. Since they’re not excluding ads, it’s basically free money, so they may as well offer these subscriptions.
But also, definitionally, the users who are willing to pay the most are the ones who the see ads as the biggest anti-value (i.e. cost) to themselves - so they'll be the ones most likely to not use the service if they're not given an ad-free option - cutting down the average user value anyway.
if this prevents them from adding privacy-harming things to whatsapp, the more power to them. but it certainly does not guarantee this behaviour.
See for yourself: https://store.steampowered.com/app/2287430/Metropolis_1998/
Problem is, facebook WILL raise the prices on these subscriptions every few months until they could not anymore. So I will have to pay probably like $12.99/m in a couple of years.
Time to suggest them to join Mastodon and Pixelfed? Relying on a foreign, for-profit megacorp is a bad way to keep contact with friends.
Sure. Guess how many of them will actually do it?
> Relying on a foreign, for-profit megacorp is a bad way to keep contact with friends.
I'd say it's exactly the opposite: relying on a foreign, for-profit megacorp is currently the best way to keep contact with friends.
Unfortunately.
It went a bit like this:
- EU mandates that users should be given the option to opt out from non-essential cookies.
- Meta responds by implementing an ad-free subscription-based model in EU, which allows them to dodge regulation.
- EU of course sees through their scheme and prepares to sanction them.
- Meta rolls-out subscriptions worldwide, so that it becomes harder for EU to claim that subscriptions were specifically created for dodging EU regulation.
HARRIS: We had an arrangement!
KRELL: You did what I wanted. I don't need you anymore.
HARRIS: You agreed that both our governments would benefit if the two of us worked together.
KRELL: And you believed me.
Social media is here to stay, unfortunately. Meta, LinkedIn, X, I wouldn't invest in the long term.
And a lot of this is probably spent maintaining the ad machine
And just to say it is actually sad there is no alternative because most of those artists dont really gain a valuable network effect from posting there. But it is how younger unestablished peoples establish themselves as existing. There are entire comedy/music scenes that essentially require you to have an Instagram account.
In the current state those subscriptions will just show your friends that you're a huge loser who's willing to pay for custom backgrounds.
Would you pay $27/mo for instagram?
If only Google Plus lived long enough to see this day...
90% was these weird pages having very sexual teasing shorts, or bikini girls / latex pants etc. None of the pages were something is had ever seen before, or even followed.
The rest 9% was AI gen low qulity shorts, and the remaining 1% was actually from someone i did was friends with, but even thise seemes like some tool had generated them, as in "follow my new business page" etc.
The facebook that once was seem to be totally gone by now, and im not even sure what it is anymore.
I never got an instgram account, but i guess its the same low quality shit over there.
Was it spammers that caused this mass migration to ever more closed platforms?
But if you take away even read-only API access to services[0], I'm a) not going to pay and b) going to stop using your services.
[0] I really don't feel like converting my Instagram/Facebook/WhatsApp accounts to the "business" variants just to get access to the APIs.
Now we need something new to show to the shareholders and that is this.
Fire Mark Zuckerberg into the stratosphere and I'll will you my worldly possessions.
If this new sub becomes a status signaling, it might work.
I was hoping the article was about ad-free, "promoted/suggested" free, followers-only feed, paid subscription. That's the only thing I'm willing to pay for.
(I closed by FB account nearly 10 years ago, but still have IG. WhatsApp is the most useful - private groups for friends/family.)
But actually this is a good move. I tried to convince my family and friends to use alternatives, without success. But now I see hope.
Have stopped using FB and IG years ago, was stuck with WhatsApp because of half the world using it.
The fact that Meta still exists as a company is a valid proof of a failed civilization.
Did I mention that their products are mediocre at best?
We decided to do the same again.
They occasionally have a donation popup but it's one of the easiest and least intrusive programs I've ever used, and it just works.
Subscribe on Facebook.com or Instagram.com: €5.99 per month for one account, plus €4 per month (or price in applicable local currency) for each additional account in the same Accounts Center
Ahh, remember the days of livejournal/myspace, where we got all of those “features” for free because your profile is literally a fucking webpage
I blame Bethesda and their horse armor for this.
Thank you - I don't want any of that.
What exactly are "fun" features, anyway? Do they take away from my time?
...but it's unclear what this subscription would give me. The announcement has no real details, the article is light on detail, and the WhatsApp website has no mention of this subscription.
I get that it's hard. What I want is a good text and call app, and that's hard to charge for at scale. But every feature that Meta has added to justify charging (AI, stories, profiles, etc), makes the product worse for me and makes me less likely to pay for it.
They're in a hard place.
But speaking as someone who deleted a high following FB page that I probably shouldn't have because the back end of it was so infuriating, I don't understand this offering. It seems like a lot of bling and clutter. Most people who need to use Meta for biz reasons want the same thing - live support that is not a bot or a human that may as well be a bot.
And not to get too granular but if you've used IG lately, for example, you notice that trying to do anything on the back end (eg: set up up some boosted posts or schedule things) takes the user through a maze and sometimes you end up in the old legacy Facebook pages, which has links that don't relate to any of the contemporary features. It sounds minor but it essentially barely functions and each click to confirm something sends you to another section to confirm something else. You also need a FB page to do anything on an IG page and a tonne of other petty thwartings. The fact that their brand new subscriptions/Meta platform seems just as confusing is alarming. I don't know how a company with this much money can not design an un-hellish back end or offer reasonable customer support.
Their A.I. monitoring is also completely off the chain, closing accounts and locking profiles for opaque reasons that cannot be questioned.
Meta? Fuck off. We all know they're already doing awful stuff with our data, they've had more bugs last year than all of whatsapps previous history combined, and whatever price they request now is step one for enshittification.
True, a lot of other people i know, including family and corpo, use Whatsapp. I will not pay to stay in contact with them. They can go back to sms or email if they want to. Or pay for me.
The only good thing about WhatsApp is, it is used by everyone that I know, so I can connect with them pretty easily and make calls, etc. I hope they don't enshittify it too much to the point where I'll go and use Signal full time.
Also youtube, unfortunately. Google does not understand that AI is slowly killing youtube.
I am an expert cat video person, so noticing AI slop is not so hard, but it takes a few seconds (e. g. a mother cat punishing the young cat for "overreach" - the way how the AI video insinuated reality was of course completely false, AI spam slop that lies to real humans). I'd rather wish Google would not waste my time (then again, why am I still using youtube ... one day I'll be degoogled for good. The sooner Google is gone from this planet, the better.)
Not just that. Even comments, some of those are basically AI crap, cleverly disguised as real users. It is such a waste, honestly. AI has brought upon us a low-quality world to live in, out of nowhere. This is such a pity.
"Hi there, I am no longer using WhatsApp. To contact me, please..."
It's almost like the people still using Meta services are metaphorical bots or low agency human beings.
People don't care about the platform, they just want shit to work and for better or worse, Facebook works for them.
...
"social media is over"
...
"Facebook Plus $4/month"
What a joke.
They have a stranglehold on everything. It's inescapable.