By making everyone turn off their Bluetooth, the kid whose speaker had turned on probably couldn't even see the device broadcasting the name. People linked to one by a company made Hellotec but Hama has a similarly named device, and plenty of other speaker manufacturers try to make a pun out of "boombox" by naming their devices "bomb" (iJoy, ZEB-MUSIC, and presumably other such brands).
Maybe if someone asked the passengers if anyone knew about this "bomb" Bluetooth device the kid would've remembered, but in this case I can't blame them. On the other hand, asking passengers if they know something about a bomb is probably the quickest way to cause a panic.
The entire thing seems like a ridiculous overreaction. What kind of terrorist would call their bomb "bomb"? This is "Al Qaeda Free WiFi" all over again.