Hard agree. In the past, companies made their profits by providing value that induces a sale, but the trend in the last 1-2 decades is increasingly towards extracting value. The main difference being we are moving away from clearly defined transactions and companies view their customer base as a resource that they can trade increasing amounts of asymmetric, long-term exploitation for some pre-calculated probability of churn.

And of course companies like Microsoft or the car companies in your example have experimentally determined that the less transparent and immediate the product transaction is, the less likely some percent of their customer base will fully understand exactly what it is they are giving and receiving in turn from each of the companies that supposedly providing them value.

The answer is not to simply boycott, but to actively and aggressively punish companies for acting with this particular brand of capitalist maliciousness. It includes being vocal online but also pushing for more aggressive countermeasures against unchecked greed. Billionaire taxes, closing corporate tax loopholes, consumer protection, expanded antitrust, right to repair, labor rights. All of the policies that are “bad for business”. Because fuck them, policies that are good for business have only led to exploitation of the masses and we get nothing in return but more creative value extraction.

It’s past due we have sympathy for the corporate bottom line and time we start to get excited when companies bleed a little in the face of policies and regulations that absolutely do not care about corporate interest.