As someone who uses OpenRouter extensively (and wrote an unintentional adjacent PR piece a few days ago:
https://news.ycombinator.com/item?id=48317294 ), it's definitely the best way to try out new models without fiddling with each providers distinct APIs which is becoming a recurring concern as of late.
That said, I don't understand the people who use something a full agentic backbone with expensive models like Claude Opus with OpenRouter because that 5% surcharge is meaningful at that level of cost instead of going with the source API providers. But people are clearly doing it, and it's pure revenue.