Nike World Cup Uniforms Made of Recycled Textiles Won't Solve Fashion Waste

Performative nonsense. Nike's shareholders have tens of trillions of dollars of assets and some of the brightest brains at their disposal. If they wanted 'fashion waste' solved, they have the tools at their disposal.

If they truly wear a sports engineering company, and not a marketing company selling dream, they'd take pride in helping the world become a better place.

However, that'd be harmful to the ideology their wealth extraction model is based on.