> OpenAI, Anthropic, Google DeepMind, Meta AI, Microsoft: the combined investment in large-scale AI infrastructure now runs into the hundreds of billions of dollars, with projections into the trillions over the next decade. These numbers need an addressable market large enough to justify them. There is only one market that large: the global labor market.

It's getting tiring hearing this alarmist view unchallenged honestly. What if instead of replacing a market, it's augmenting a market?

When it becomes cheaper to produce things, we tend to consume more. That is, our consumption is endless. If one day everyone can afford a yacht because automation has reduced the production cost to next to nothing, we'll all be buying yachts. Then it will become who owns the nicer yacht, the branded limited edition yacht. The goal posts will simply shift.

Meanwhile, businesses still need to compete. If they're all using the same AI models to replace labor, AI is no longer their competitive advantage. It's simply a baseline necessity of production.

There will be pain in the jobs market, yes, as old ways of doing things are replaced by new ways with AI. But humans will continue to be the ones consuming endlessly and businesses will continue to need humans to differentiate. It's a relationship that has survived all other times automation has changed how we work.