With organized criminals, you can't actually see what the abuse is 'worth' to them. And they can escalate almost infinitely: mimicking real user behavior, routing through residential IP proxies, using email addresses with established reputation, and at the top of the pyramid we've seen full mimics with real social network profiles and activity, they even answer phone calls.
That's why it's worth collecting events before acting: what the account is about, which IP network they use, whether they fake devices, whether there's any warmup prior to registration. Because that's what helps estimate whether your mitigation will actually work, and lets you respond in a balanced manner instead of under- or over-reacting.