BMW and Mercedes are not in the same class. They can afford to get away by charging a premium.
VW: I'd love to know how much it costs them to make/buy a battery, and their profit margins on EVs. Ditto Hyundai and Kia.
(Edit: See https://carbuzz.com/ev-profit-margins/ for VW).
Look at all the companies scaling back on EVs or exiting them altogether (e.g. Honda). It's not that Honda can't make EVs. It's that they can't compete on profit with Tesla + Chinese EVs. It's likely why Hyundai is dropping the Kona and the Ioniq 6.
Nissan dropped the Ariya, I believe. The Bolt is also out. The general shift is for more luxury EVs (BMW/Mercedes), and not EVs for the average Joe.
See also https://www.bain.com/insights/electric-vehicles-profit-puzzl...
What other company is developing self-driving at a level of sophistication as Tesla that you can actually buy in a consumer vehicle?
But people like buying new cars, new models, new designs. Not just features - those are just options.
Once Elon’s air cover is blown, the government is going the dissect Tesla. Once someone gets the injunction to stop deletion of crash data and allow for inspection, they are cooked.
Waymo, of course, is everywhere here in the Bay Area. The tech works at scale today.
Driving data is cultural data.
This is one of the many blind spots from commenters, when they think about their own experience and generalize it to the larger global market.