Thanks for your feedback. I realize that this is truly a complex subject and the framing of that really drives the direction of where my thought train is.

My ultimate thinking was that having awareness on emotional and cognitive signals correlating with business decisions made regardless of them can paint a deeper picture of how emotions impact the business.

It's a bit difficult to negate emotion in business but there's a strong pattern of people attempting to do that. Ignoring the signals don't make them go away, they just turn into something deeper.