I went through this personally. I had a glut of project ideas I wanted to get through. I signed up for the $200/month thing. I caught up. My agent sat idle. It was hard to decide to cut my plan. I felt initial pressure to search and hunt for other ideas to code, ideas that were pretty stupid. I finally downscaled my plan; I got hold of myself. But that's easier to do for an individual than it is for a company.
In normal economic theory it's easier to understand. You're at a particular scale. You have the opportunity to automate, but does it make sense for you? I could go out and buy a riding mower right now, but my lawn is less than a quarter acre. The riding mower lets me scale up, but I don't have something that can benefit from it.