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Ferrari's done this for... I don't know how long. Hilton bought one, she owned it, and she painted it pink. That's all legal. Then Ferrari fired her as a customer - also legal.

You missed out on the more egregious (IMO) points about having to buy certain "entry" Ferraris to be allowed to buy the rarer ones too.

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What if they reject a customer not because of their wrong Ferrari color but their wrong skin color? I am not saying that they are the same thing, but there are probably acceptable and unacceptable reasons for rejecting a customer. And to me painting a Ferrari pink seems to be pretty far on the unacceptable side.

Legally, "Pink Ferrari owners" are not a protected class, and Ferrari's legally in the clear here.

Morally... I dunno. Telling a customer they're not worth the headache is something I'm generally on the side of, so long as the goods being sold are entirely optional. Once again, Ferrari's in the clear. A Lamborghini may not be exactly the same, but they're wildly different goods they are not.

And as lazy a counter it is: If you disagree, you're more than welcome to start your own luxury car brand. That's even how Lamborghini got their start - to knock Ferrari down a peg

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