Ferrari's electric car: divisiveness is the point

A lame post-hoc defense.

The point for the Ferrari company is to make money. This car will not help Ferrari do that.

Ferrari went with Ives not to divide people but because he is a very well-known (mobile phone) designer. Unfortunately they have now discovered that he is not a good (car) designer.

"The future tends to work better when it still recognizes what made the past worth following."

Designers - and architects - take very good note.

https://www.inc.com/connor-jewiss/the-problem-with-the-ferra...