Why? I know that 9gag is not the most serious business out there, but don't you think it could be a viable and sustainable business?
I'm not sure I blame them.
9GAG has grown to tens of millions of users and billions of page views per month in less than 2 years. the company was generating single-digit millions with a team of less than 10 people.
in short, it's a great business that has tremendous scale, and you haters can all go put a sock in it.
I'd originally posted (in response to sbierwagen) that 9gag receiving investments 'significantly altered my opinion of 9gag'. But then deleted it because the obvious interpretation wasn't my intended one. I figured the monetization scenario for 9gag might look good if PG +others are investing.