Ask HN: Why is the 'intelliPaper' IndieGoGo project such a failure?

This project named "intelliPaper" (http://www.indiegogo.com/intellipaper) is at least interesting. But it is light-years behind the funding goal. I'm totally NOT in any way affiliated with the "intelliPaper" project. I'm just following their development on IndieGoGo. I'm not even a backer. I just find it odd, that a project that made news headlines on [1] Ubergizmo, [2] Engadget, [3] LockerGnome by Chris Pirillo, [4] Coolest-Gadgets, Trendhunter [5] and others ... did not receive any more funding since I found it several days ago, where it was at $285 and it is still at only $285. Now I wonder what could the reasons for that. ------ News Sources: [1] http://www.ubergizmo.com/2012/11/intellipaper-usb-paper-drive/ [2] http://de.engadget.com/2012/11/21/intellipaper-usb-sticks-aus-papier-video/ [3] http://www.lockergnome.com/news/2012/11/14/intellipaper-promises-to-digitize-the-world-of-paper/ [4] http://www.coolest-gadgets.com/20121121/intellipaper-usb-flash-drive-green/ [5] http://www.trendhunter.com/trends/paper-usb