I used to rely on a 3rd party platform (named elsewhere in this thread) - they took a cut (50%) of the job ad sales - and it bothered me. Was fine when I was experimenting of course, but not when I showed any degree of success. I'm not interested in attracting people who want to throw up tons of free sites - i'd rather have customers who perhaps have something a little more established or at least are willing to put a little more of an investment in.
Of course - I could be completely wrong - but had to start somewhere! :)