Push notifications are for the user, not the marketer.
From the author's blog: "I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology."
From the author's blog: "I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology."
How is bad summarisation good for a user, for example?
For me the notification is the point, and the point of notifications to me is that they deserve my attention. Of the vanishingly few apps I install these days, almost nothing can say it deserves my attention. Even my bank doesn’t get those privileges.
With the exception of one trying to extract currency from the other, in exchange for something of dubious value—no.