No More Contests

Frankly, I've always thought that these sorts of competitions are useless predictors of success. So many of the "winners" of these competitions are building unsustainable businesses capitalizing on current trends and not on prescience.

Good on you buddy :). Please do update us on what you do to promote your business instead.

Well, that "popularity contest" not only comes down to how big a company is. Its a good measure of how marketing savvy your company is. As a growth hacker, i use many different free channels and mediums to help the small guys reach more people. Perhaps you could take this experience as a reason to think about getting your team better instructed in these growth issues, or maybe consider hiring one who already has experience of the sort.

> However, we asked you to do that for not.

naught.

As anyone who has been to high school could easily tell you, when you ask the general public to vote, it's a popularity contest. No surprise here.

The Jumpstart he links http://www.bluecollaragency.com/jumpstart#overview doesn't make sense to me because the winning team is a design firm? They should participate in a homogeneous contest, where all the participants are offering related services, like web hosting, cloud services, etc. That helps attracting new customers.