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It's not necessarily bad, but in tech, not actively growing is tantamount to shrinking. Organic customer churn and attrition means that you're just a few years away from irrelevance. If DBX wants to stay a stable tech company, it should figure out a way to go private.

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> It's not necessarily bad, but in tech, not actively growing is tantamount to shrinking.

Dont we frequently complain that the primary driver behind ensittification of products is the need for perpetual growth at any cost.

I understand the need for growth but if the market is saturated and profits are stable, then may be thats a signal that they need to innovate or branch out into other/adjacent tech without making it worse for their existing customers. But leaders take the shortcut.

Yeah but in a market where the current suppliers are satisfying demand, I feel like the churn just means your customers will go across the metaphorical street to the other guy, and you likewise have the opportunity to bring in someone from a competitor. So you still, of course, need to invest in marketing and retention, but as a means to maintain stability, not to grow forever. The cloud storage market feels pretty mature, so customers are going to be constantly shopping around for the best deal, or the best support contract, or whatever.

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