I find it ironic how different the culture is between software and hardware people. This makes me very happy about my decision of going into software
There is definitely a huge gap, where hardware people spend a great deal of time creating and testing things, that they then want to manufacture for long enough to pay it back. It seems like on the (web) software side, people want to try something out (maybe over a weekend), launch it quickly, then shut it down when they figure out it's not going anywhere (the Google approach).