EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.