When I grew up in northern VA in the 1990s, that taboo was still strongly in place. There were lots of rich people (my dad once ran into Dick Cheney at the CVS). But people drove old Volvos. I only ever saw one Porsche growing up, and it was an old one owned by my neighbor who was an engineer who could do his own work on it. Since then there’s been a huge immigration from south asia and the middle east. And the houses got way more opulent, luxury stores started opening in the malls, people started driving Maseratis, etc.