This impersonates a person on a platform which has generally prevented that... so people will be more likely to have a conversation, as they don't expect it to be a bot. The fact that they'll have to rotate out iMessage accounts so the message history will kill any possible gain from the deception.

What I don't understand is why a business would want to bifurcate their messaging stack... this is a solution that only works for half of their customers... for a business that doesn't have an app.