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For iPhone only users, so right off the bat your product is targeting 50% ish of a companies customer base. And the non iMessage people get a worse experience?

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We have SMS/RCS fallback for non-iMessage devices. Also, in the verticals that we're targeting, the iMessage usage rate is a lot higher than 50%

In North America iPhone/android split is far from 50/50. I have 4 different apps running and the split is about 80/20 and has been for a decade. Internationally android is used at a higher rate - but that is decreasing as lesser economies play catch up.

Not sure what bubble you live in, but that is incorrect. Maybe in California it's 80/20. Every single statistic globally is nearly 80/20% for android. There is a few rich markets and they may be 80/20 for Apple, but realistically Android wins every single time, no matter what market you look at.

China/India are like 30-40% of the world, and they are both under 20% usage.

Europe - 60/40% split for android

US/Canada - 40/60% split for iPhone

Even some of the higher countries are only 70/30% for iPhone.

Ignoring that is fine if your target is rich North Americans.

But you are still chopping off X% of customers.

Wins for "devices owned", but not necessarily for customers, which depends on the product/service.

The OP has said they have fallback to SMS/RCS.

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