I don't think this demerits your comment, but it should be known that Psy went to school at Boston University and Berklee College of Music (both in Boston, USA).
I think the appropriate word you're looking for (or rather, to be used instead) is "satire". And that completely changes how you view the whole thing.
Actually, my understanding is that the lyrics are a parody of the Gangnam district of Seoul, and how the rich people there try to act as if they're American, not Korean.
If anything, it's a parody/rejection of Western culture.
Jackie Chan had similar problems when he made the crossover to Hollywood (Source: his autobiography and Wikipedia entries). So, I won't be surprised if PSY was made to temper his views lately to avoid unnecessary controversy to his new paymasters.
I was really trying to find the links to this, but couldn't.
I would like to differ. People dancing, pretty girls as eye candy is a universal trend that definitely didn't start out of the MTV generation. See for e.g. Bollywood movies.
-- Techno. Detroit. Via London, Berlin, etc. Its just pop.
http://www.youtube.com/watch?feature=player_detailpage&v...
Per his own admission, he didn't attend both Boston and Berklee, but switched from Boston to Berklee, he barely attended class and did not finish college (see video above), and he did not answer to the question, "Did you major in music?".
Which he has promptly gone on to satirise in the gangnam video. Oh the irony. ;-)